Dean Speer
Product manager. Based in Switzerland.
A short introduction.
I'm a product manager and a builder. Four years owning digital products end to end: strategy, roadmap, delivery, analytics, adoption. Usually several at once across different industries.
I spend a lot of time on activation and conversion, and on making data useful: funnel diagnostics, in-product analytics for non-technical people, experiments that actually change what we ship next.
I work closely with engineering, design, marketing, and clients, and I'm used to the messy middle of keeping everyone aligned. Process when it helps. A conversation when it doesn't.
Where I've worked.
Experience
Own delivery across Mindnow's product portfolio, balancing partner commitments, integration work, and concurrent product launches.
- HeadlinQ: Lead operational delivery of a data-driven PR platform built with Landau Media and PUNKT PR that uses AI to match press releases with journalists based on real-time publishing behaviour, replacing static media lists with scored recommendations. Coordinate engineering, editorial, data, and commercial stakeholders across three partner organisations; manage scope, milestone tracking, and blocker resolution through commercial launch at OMR.
- SoFlow: Scoped and coordinated Saleor headless commerce integration for an e-commerce/IoT electric scooter app; ran structured delivery across product discovery, recommendations, and checkout; defined hypotheses and success metrics and used test results to inform roadmap prioritisation.
- Cycle Report: Built a client-facing analytics tool on Linear's API (OAuth 2.0, webhooks) that translates sprint activity into actionable reports for non-technical stakeholders, with SMS-based 2FA for client sign-off; now listed on Linear's official integration directory.
- Thoemus: Conducted user research tests and assisted in UX design for a Best of Swiss Web award-winning 3D bike configurator and e-commerce platform.
Additional experience
Education
Things I'm building.
Ghost Foundry
Hand-drawn lettering from vintage posters, revived as digital fonts, shown across bags, storefronts, screens, and print. Available for download and use within your own projects.
Latch
Automated quality assurance for product releases. Takes the checklist of what should work, runs those checks for you instead of doing them by hand, and records a clear pass or fail for each item before launch.
Physical systems.
I've been enjoying building and flying drones, and digging into robotics more broadly: control, simulation, and how the hardware and software fit together.
Drone builds
Building and flying small FPV drones from parts, from tiny whoops up to larger frames. Soldering, assembling, tuning, and flying. The full loop from a bag of parts to a working aircraft, plus it's fun.
Robot software
Learning the software stack that runs robots: Linux, Python, and ROS 2, the framework most robotics teams use to connect sensors, motors, and control.
Bench builds
Hands-on projects across the stack: small ground robots, robotic arms, simulation, LiDAR mapping (SLAM), and autonomous drone flight. Built to turn the learning into things you can run and show.
Safety & ops writing
Writing about how software and hardware products get approved to run in the real world. Regulation around physical systems and AI is getting tighter; this is me learning how that paperwork and risk thinking actually works for companies shipping these products.